The idea of the campaign is to raise awareness about bullying, speaking directly to those “cool” kids who watch the channel. In order to reach them, we knew we had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more… http://www.thecherrycreeknews.com/people-calling-best-anti-bullying-ad-ever-watching-might-agree/
People Are Calling This ‘The Best Anti-Bullying Ad Ever’. After Watching, I Might Have To Agree.
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