Hillary? Desperate? Nevah!
No, if she’s anything, it’s too caring. As Morgan Freeman will tell you:
OK, pal. Whatever you say.
Isn’t it, though?
Print advertising is dead. Learn a better way.
Hillary? Desperate? Nevah!
No, if she’s anything, it’s too caring. As Morgan Freeman will tell you:
OK, pal. Whatever you say.
Isn’t it, though?
To advertise their new fiber optics Internet connection called hikari (which means light in Japanese), Japanese Internet provider au made this really cool ad featuring a Rube Goldberg machine that is powered by nothing but light and magnifying glasses…well and gravity too, of course.
A Rube Goldberg machine is an over-engineered contraption that is designed to perform a very simple task in a complicated way (usually using some kind of chain reaction). You could say that this epic creation works at the speed of light! Very impressive.
(Source: au on YouTube)
The sound design alone in that video was simply amazing. Put on some good headphones and listen to how wide the soundscape is. As an audiophile I was more impressed by that than the video, and that’s saying something because the video was insanely awesome.
Read more: http://viralnova.com/rube-goldberg-light/
<b>The cigarette company did not obtain permission to use an Australian travel film, despite spending almost $62 million on the marketing campaign.</b> Another filmmaker also says Marlboro did not seek his permission to use his film.
Marlboro’s “Don’t be a Maybe” campaign, which rolled out in 2012 as the company sought to modernize its “Marlboro Man cowboy” ad campaign, features images of young people partying, making out, and playing instruments.
STA Travel told BuzzFeed News that it had been unaware of the use of its film until recently and said it was being used without authorization.
“As a company we exist to empower young people to explore the world,” the company’s managing director, David Green, said. “The fact that footage from a video with such a positive message could be used to promote smoking and cigarette consumption by younger people is not in line with our values.”
The film’s director, Rick Merekei, said on Twitter that the “completely unauthorized” use had been brought to his attention after the Marlboro campaign was discussed during HBO’s Last Week Tonight with John Oliver.
@purcellpw @statravelAU I just found out about this a few hours ago … Completely unauthorised .. not happy !!!
@LastWeekTonight After watching last nights show i learnt Marlboro illegally used part of my short film MOVE in that “Maybe” promo video ??
A report into the “Be Marlboro” campaign found that the manufacturer’s parent company, Philip Morris International, spent almost $7 billion on marketing in 2012, with $62 million set aside for the new Marlboro campaign.
Philip Morris did not immediately respond to a request for comment.
update
“I woke up to a good 20 Facebook messages and about a dozen Facebook mentions from friends saying they had seen me or that I had an identical twin on the John Oliver show,” he said. “I ended up watching the link and I was pretty shocked.”
“At first I thought I looked really cool!” he said. “I forgot how cool I looked when I was 20. But then I realized that my face is being used to promote smoking to younger people.”
The San Francisco resident says he has contacted a lawyer over Marlboro’s unauthorized use of his footage and likeness.
update
“The video was never intended for external viewing or commercial use. It was developed by our creative agency for limited internal discussion only, to convey the tone and direction of their work. The video was posted online a year ago without our authorization, and we have taken repeated steps to have it removed from various websites and social media platforms. It’s unfortunate that others continue to make the clip available on their websites.” BF_STATIC.timequeue.push(function () { document.getElementById(“update_article_update_time_5030327”).innerHTML = UI.dateFormat.get_formatted_date(‘2015-02-19 14:18:45 -0500’, ‘update’); });
Read more: http://www.buzzfeed.com/davidmack/the-smoking-gun
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